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Whenever anyone is using a website they will want to navigate around the site in the quickest and easiest way possible. In fact, it is those sites which make life difficult for the users that lose traffic very quickly. Lost traffic can mean lost sales so it is vital to get this seemingly unimportant little feature exactly right.Icons should also be multi lingual. It should not matter whether the user is Japanese or Puerto Rican, if the icon is designed well, each individual will know exactly what it does without having to ask for help. Indeed, this is much like the international signs for restrooms, stick figures showing a man on one and a woman on another, which no one has to check on no matter where they come from.There is also a good marketing ploy here where colors are associated with individual companies. Not only will this give the site an overall look of consistency, it will also send subliminal messages every time that exact color is seen anywhere else.A good example of this is the Glo logo in South Africa. Colored in a vibrant green color, every time someone sees this color anywhere else, they are reminded that Glo is a great company to be with if mobile services are required. In fact, the color also flows through animated advertisements too and the name is only brought up right at the end of the advert. Some companies have this skill honed to such a fine art that they